Outstanding Author Contribution
Auszeichnung für herausragende Forschung im Bereich Nachhaltigkeitskommunikation für verschiedene Zielgrupppen. Eine medienpsychologische Betrachtungsweise.
This study examines the perceived benefit of sustainable consumption from a consumer perspective. Communicating corporate social and environmental responsibility is beneficial from a company perspective; however, the advantages for consumers have not yet been sufficiently clarified. We investigated two well-being dimensions as the identified benefit of sustainability. Therefore, an experiment (n = 815) was conducted to identify the influence of different advertisements on social–environmental and emotional well-being while considering the moderating role of consumers’ value orientation. The results revealed that information about sustainability attributes had a significant effect on social–environmental well-being, while the emotionality of the communication had a significant effect on emotional well-being. These effects were partly moderated by consumers’ value orientation: the effect on social–environmental well-being increased with biosphere–altruistic value orientation, whereas the effect on emotional well-being slightly increased with self-enhancement value orientation.
Institution
Emerald Literati Award
Link
Team
Dr. Friederike Vinzenz
Prof. Dr. Werner Wirth
Prof. Dr. Julianna Priskin
Dr. Sindhuri Ponnapureddy
Prof. Dr. Timo Ohnmacht
Drittmittel
Schweizer Nationalfonds (SNF)
Jahr
August 2019
Funktion
Erstautorin und Projektleitung
conceptualization, analysis, documentation