Krisenkommunikation
Masterseminar «(Digitized) Crisis Communication and Reputation Building for Companies and Nation States» an der Universität Fribourg.
Companies and nation states today need to take into account an increasing number of (digital) publics ready to take action on issues that concern them, and for which they hold these organizations and states responsible. The increasing complexity of social, economic and technological systems is also the reason why the number of crises, that can potentially harm a company as well as a nation state, is constantly growing. Active reputation management and well-prepared crisis communication plans have therefore become standard management tools in well-run companies and on governmental level.
Students will learn about the processes and structures of issues, reputation and crisis management, both in theory and practice, and on corporate and nation state level. Through empirical research studies, theories, and case studies, students will gain knowledge about reputation and crisis management policies and tools.
Institution
Université de Fribourg | Universität Freiburg
Department für Kommunikationswissenschaft und Medienforschung
Team
Prof. Dr. Diana Ingenhoff
Dr. Friederike Vinzenz
Semester
HS23
Link
Funktion
Dozentin
conception, lecturer, supervision